Measurement is a never-ending process, just like learning and inspiration.
Plan, measure, evaluate, learn — and then all over again.
It makes sense!
Don't wait for the final metrics! If you only measure communication after it ends, you lose the chance to adjust the campaign so it helps you meet your organisation's communication goals as well as possible.
Magdalena Horánska
CEO, NEWTON Media
Measuring PR results is essential if we want to know how communication really works. But it is context and understanding of the metrics that turn data into meaningful insights. And because the industry lacks a unified standard, every active step forward in measurement matters a great deal.
Marek Vícha
Corporate PR Leader at IKEA Retail (Ingka Group), Sweden
Without the right compass, you can easily get lost on the way to your goal. In PR, that role is played by working with data on both the input and the output. The right evaluation metrics confirm that your strategy and communication activities work, point the way forward and give you confidence that your effort makes sense.
Veronika Hlobilová
Head of Data & Intelligence, FleishmanHillard
Well-measurable outputs can be a springboard for further strategy. In increasingly fragmented communication, shared metrics are key — they unify both goals and the way we measure. That is one more reason why Metrik.world makes so much sense.
Jan Osúch
Communication Adviser, European Parliament
Measurement is not just about data, but about the ability to see beneath its surface. When we understand what we measure and why, we can create communication with real impact — not only on brands, but on people.
Alžběta Fridrichová
Founder and Director of Adison and Metrik.world
PR needs precise data. We need to turn impressions into knowledge and measure the true value of communication. That is how the PRIMe metric came about, combining technology, speed and precision into one comprehensible value.
Zdeněk Jodas
Head of Sales, Mediaboard
Take a look behind the curtain...
Metrik.world builds on the standards of the International Association for the Measurement and Evaluation of Communication. It emphasises the search for effect and proving the impact of communication. That is why it offers ways to measure it on multiple levels:
level of activities
We look at which planned steps were actually carried out, and to what extent.
number of press releases issued, events organised, newsletters sent, etc.
level of outputs
We find out what the communication “produced” — the reach and quality of coverage.
number of media outputs, website traffic, average contact frequency, etc.
level of effect
We track the influence of communication on the target audience, their opinions, attitudes and behaviour.
ad recall, social media interactions, event visitor satisfaction, etc.
level of impact
We measure the real benefit for the organisation or society: strategic/business results.
sales growth, change in employee satisfaction, reputation index, etc.
strategic planning
Tracking metrics across all levels enables optimisation and effective planning of future communication activities.
How to find the right metrics?
If you want to know whether you are heading towards your goal and how fast you are getting there, you need measurement set up properly. Metrik.world can help with that. It offers a broad spectrum of useful metrics including their detailed descriptions. You can filter the list by exactly what you need:
Filter by channel/activity
Choose exactly what you need to measure and browse the spectrum of metrics worth using. Discover metrics you may not have used before.
Filter by phase
Pick metrics that cover every level of communication — from the activities themselves, through outputs and effect, all the way to real impact.
Filter by measurement method
Combine quantitative and qualitative metrics to get both a comprehensive overview and detailed insights into your communication and its results.
Filter by category
Sometimes a real number captures communication results best; other times percentages or a score work better. Find out what will work best in your case.